T-Mobile is targeting Baby Boomers with its latest Uncarrier plan.

T-Mobile has announced a new plan that’s targeted at Baby Boomers, giving them the ability to pick up two unlimited lines for just $60. With the offer, those aged 55 and above can register for the first T-Mobile One plan for $50, with the second line costing just $10 — after factoring in a $5 per line Autopay discount.

T-Mobile

Calling Boomers the “most loyal, long-term wireless customers in the world,” T-Mobile’s outspoken CEO John Legere said:

For years, the carriers have been patronizing the generation that invented wireless. They thank these mobile pioneers by selling dumbed down ‘senior’ plans with exactly zero data and — get this — night and weekend minutes! That’s not just idiotic — it’s insulting! Today, the Un-carrier ends this ridiculousness with T-Mobile ONE Unlimited 55+ — an offer that recognizes how Boomers and beyond actually use their smartphones!

When this generation was getting their first phones, AT&T and Verizon were the only real options—and the Duopoly has been taking advantage of them ever since! Where the Duopoly sees another group to patronize and monetize, we see an opportunity to bring the Un-carrier revolution to more people not getting the service or respect they deserve.

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